Anglia award

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ANGLIA Components has been awarded the Mitsubishi Electric Europe Distributor Award 2011 for sales of High Frequency Semiconductor Components.

Wisbech-based Anglia is UK and Ireland distributor for the Mitsubishi HF Semiconductors Product Group and booked the highest level of sales throughout Europe on the line during Mitsubishi’s 2011 financial year.

Dr Ashley Rhodes, UK Sales Manager (Semiconductor Business Unit) Mitsubishi, said: “Anglia has steadily grown its High Frequency Components business with us, and it is now not only our biggest distributor in Europe but also our biggest customer.

“To achieve such a high level of sales despite operating in only one European territory is truly outstanding. Our relationship with them is very strong at every level: technical, commercial and logistical, but I’d like to single out the contribution made by Roger Hasling in identifying and supporting new opportunities.

“His level of knowledge of our HF product line and understanding of our target markets is a great asset.”

Andrew Pockson, Divisional Marketing Manager, wireless and semiconductor products at Anglia, said: “Mitsubishi is recognised as a world leader in this field, and Roger and the Anglia team can be proud of this significant achievement. The Mitsubishi Semiconductor HF range is highly technical.

“Building up this line to a significant overall level of sales is proof positive of Anglia’s capacity to support complex technologies.