THE Fenland public is flocking to 99p Stores in a cut-price bid to emulate Bradley Wiggins and co.
The value brand says it has seen a surge in sales of its 99p cycling range – under its own ‘Cycle City’ brand – over the last seven days.
It follows Bradley Wiggins’ Tour de France win and comes as the GB Cycling Team limber up for Gold.
99p Stores – which has 196 UK stores, with two branches in this region including in Wisbech and Huntingdon town centres – sells a 21 pack puncture repair kit, which includes Allan keys, puncture repair patches, two tubes of rubber solution, spanner and case. The value brand also sells 99p bike horns, 99p cycle gloves, 99p heavy duty cycle locks and many more bike accessories.
Boss of the chain Hussein Lalani said today the public’s appetite for “value” has now become “insatiable”.
He added: “We have seen a revolution on the High Street. The public now rightly expects value on absolutely everything – it has become a daily part of the shopping experience in Britain today.”
In the run up to the Olympics 99p Stores has been selling fun children’s gold medals which have been “flying” off shelves.