PETERBOROUGH: Asda Living store launched

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Youngsters from a Peterborough school helped launch the new Asda Living Store in the city with a medley of songs that entertained an enthralled crowd of eager shoppers.

Helped by pupils from Discovery Primary School, the tuneful youngsters ensured the £1 million investment that has created a significant number of new jobs got off with a bang.

The 26,000 square feet two-floor department store in Brotherhood Retail Park offered a mix of 60 full-time and part-time roles with positions ranging from visual merchandisers to shop floor assistants.

The non-food retail store offers the George clothing range, plus homewares, electrical goods, furniture, CDs, DVDs, toys. Customers can enjoy a large café with facilities suitable for the whole family.

General store manager, Barry Fowles, said: “The response has been fantastic already, with loads of people waiting well before we opened. Customers seem to like the same great value and savings as they would see in our supermarkets and other Asda Living stores and we’ve had some very positive feedback at this stage.

“And as part of our arrival to the area we want to involve the community as much as possible with our Community Life initiative. We have appointed a colleague, Jo Frost, who is dedicated to forging links with local community groups and organisations.”