Cambridgeshire police are launching a campaign throughout February to encourage people affected by domestic abuse to seek help.
The Reach Out initiative aims to reassure those experiencing domestic abuse that there is help available to them and that the police take the issue incredibly seriously.
The average woman affected by domestic abuse experiences 35 incidents before they get help and every week two women die at the hands of a current or ex-partner.
Domestic abuse is not an issue that only affects women. One in six men will experience domestic abuse in their lifetime.
The campaign uses social media, video content, printed materials and radio adverts to spread the message.
Last year Cambridgeshire Constabulary investigated 4,190 crimes involving domestic abuse across the county.
Detective Constable Jo Slater, from Cambridgeshire Constabulary’s Domestic Abuse Investigations and Safeguarding Unit, said: “We want to reassure people affected by domestic abuse that they are not on their own.
“Help is out there. If they report the issue to the police it will be taken very seriously and we work closely with local support services.
“I would urge anyone in an abusive relationship to contact the police on 101. If they are in immediate danger then always call 999.”
To keep up to date with the campaign people can follow Cambridgeshire Constabulary’s social media channels on Twitter, Facebook or search for CambsCops on Instagram.