PEOPLE in Fenland are being encouraged to stub it out as part of next month’s ‘Stoptober’ anti-smoking campaign.
The countrywide campaign, which is being spearheaded by the NHS and backed by Cancer Research UK and the British Heart Foundation, has been welcomed by Stephen Fox, a local smoking cessation facilitator and hypnotherapist who believes it will save lives locally.
According to the Department of Health, smoking in Fenland is higher than the national average and life expectancy of both men and women in Fenland is lower than other areas in the region and the rest of the country.
Stoptober is the first ever attempt for a mass quit from smokers countrywide. The challenge is to stop smoking for 28 days from October 1. People who manage to quit for 28 days are five times more likely to stay smoke free. Help is at hand with the offer of a free quit-smoking pack, online or smartphone app and motivational text support.
Speaking about the campaign, Mr Fox said: “This is particularly good news for us in Fenland. There is a high prevalence of smokers locally, many who would like to quit but just need a bit more support. It is not exaggeration to claim that the Stoptober campaign will save lives in Fenland.”
• For more details about the campaign see: www.smokefree.nhs.uk/Stoptober