The Cambridgeshire and Peterborough Road Safety Partnership are supporting the new THINK! 2013 summer drink drive campaign. The new campaign aims to raise awareness of the consequences of a drink driving conviction.
The campaign features radio adverts, pub posters and an eye catching online film to drill home the message that motorists faced heavy costs if they drink and drive. The core target is young men who believe it unlikely that they will crash when drink driving; yet they do worry about the personal consequences of a drink drive conviction.
During 2012; 1064 drivers were arrested for drink driving across Cambridgeshire. Drink Drive happens throughout the year however; nationally there is more drink drive casualties in August than December.
Cllr Mac McGuire, Cambridgeshire County Council Deputy Leader and Cabinet member for Highways and Community Infrastructure, said: “This is the time of year that many people choose to throw an impromptu barbecue, have planned their social gathering or are attending wedding day celebrations. It’s all too easy to forget the amount of alcohol consumed throughout an afternoon and/or evening and how much remains in the system the following day.”
Inspector Mark Rogers, Road Policing Unit, Cambridgeshire Constabulary said: “Drink driving is a year round problem on the road affecting families, communities and work places by somebody making the mistake of not realising how long it can take for alcohol to clear from their body.”
He added: “It may come as a surprise that there are many more drink drive related casualties in the Summer months than during December’s traditional party season. Our message is simple – if you’re celebrating this summer, leave the car at home the Morning After too.”
As well as supporting the national campaign the Partnership will also be distributing flyers and posters to organisations reminding drivers to consider their suitability to drive the morning after a summer social event.