The Country Land and Business Association (CLA) has asked the public to think carefully before releasing helium balloons as they can be life threatening to grazing livestock.
A herdman who discovered his cow chewing a balloon (pictured) was able to remove 60cms of string just in time, before it blocked her throat and killed her.
The CLA is asking the public to think again before releasing balloons as there is no knowing where the balloon might land.
CLA Eastern Regional Director Nicola Currie said: “Cattle instinctively check out objects in their pasture by licking and chewing at them.
“This is the time of year for summer parties and weddings so it is important that the public understands that helium balloons and sky lanterns can be life-threatening to grazing livestock.
“Balloons also cause unsightly litter so we are asking that you enjoy your balloon but take it home rather than releasing it out of your control.”