Fresh eye on the familiar

The picture shows the speaker, David Bramston (2nd from left at the back), with marketing and recruitment officer Laura McCarthy (front, middle) and students and parents attending the lecture.
The picture shows the speaker, David Bramston (2nd from left at the back), with marketing and recruitment officer Laura McCarthy (front, middle) and students and parents attending the lecture.
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A principal lecturer at the University of Lincoln has been putting Wisbech Grammar School students in the picture about how to look at everyday things in new ways.

Speaking in a series of twilight talks aimed at pupils, parents and staff, David Bramston, from the Lincoln School of Art and Design, urged his 40-strong audience to adopt an analogous approach to design issues.

If they were required to dream up a new-look lawnmower, they should cast their eyes over bicycles, hospital porters’ trolleys or pushchairs and be prepared to think outside the conventional box.

One of the secrets was to employ new words for things in order to avoid stale thinking, and labelling a lunch box a fodder sack could be the recipe for a radical new step forward in design.

The next presentation in the series, on Wednesday, January 29, is by Jes Fernie, curator of the ‘History rising’ exhibition at Wisbech & Fenland Museum, and she will ask the question, ‘What are you looking at?’.

The lecture runs from 4.10pm to 5.10pm in the school’s Dwight centre. Admission is free and more information is available from organiser Mrs Jane Missin, who can be reached via the school’s reception office on 01945-583631.