Go purple to raise funds for epilepsy

People in the East of England are being encouraged to celebrate Purple Day on Tuesday 26 March by Epilepsy Action, the largest member-led epilepsy organisation in the UK. Purple Day is now in its fifth year and has become the international day to raise awareness and funds for epilepsy.

Epilepsy Action is calling on people across the East of England to ‘get a mauve on and raise purple pounds’ by creating special purple-themed events and challenges. Previous fundraisers have painted themselves purple, eaten purple foods for the day, worn purple clothes, baked blackcurrant pies and had purple tea parties. The money raised from Purple Day will help to support the 44,500 people with epilepsy across the region.

Purple Day was created in 2008 by then nine-year-old Cassidy Megan, a Canadian girl living with epilepsy. She came up with the idea as a way to dispel the myths surrounding epilepsy and raise awareness positively.

Michael White, fundraising events officer at Epilepsy Action said: “Cassidy chose a purple theme because of the lavender colour which is associated with epilepsy. Traditionally the lavender flower represents loneliness, but Purple Day is a reminder that no one has to live with seizures alone.

“Every penny raised from Purple Day will help Epilepsy Action to continue vital work in supporting the 600,000 people with epilepsy across the UK. For one day only we are transforming into Purple Action to stamp out the stigma of epilepsy. We hope as many people as possible join us and turn purple too.”

Anyone wishing to take part in Purple Day can request a Purple-icious fundraising toolkit. It includes a sweepstake poster, purple pounds donation box, balloons, stickers and posters. To request a fundraising toolkit, or for more information about other ways to get involved in Purple Day, visit www.epilepsy.org.uk/purple-day, or call 0113 210 8800.

Epilepsy affects around one in every 100 people in the UK alone and 87 people are diagnosed with the condition every day. Each year Epilepsy Action directly helps over 1.1 million people through a range of services, including its Epilepsy Helpline freephone 0808 800 5050, branch network, specialist nurse scheme and award-winning website, www.epilepsy.org.uk