An estimated 100 jobs could be created in Wisbech town centre under a new initiative to boost the high street.
Wisbech is one of 29 towns across the country chosen to receive support from Business in the Community (BiTC) which has established its Healthy High Streets campaign with the support of four national companies – Boots, the Co-operative Group, Santander and Marks and Spencer.
The Co-operative Group has been chosen as the town’s champion, which will use its business expertise to “galvanise” Wisbech and release its full potential.
The initiative will seek to create about 100 jobs, increase people using the high street by 10 per cent and reduce empty properties by 20 per cent over the next three years.
The Co-operative Estates’ Managing Director Martyn Hulme said: “I believe that as a national organisation we have a wealth of expertise and knowledge which we can bring to the fore at a local level in support of the local communities in which we trade.
“We’re encouraging our colleagues to engage with town partnerships and get stuck in and help find innovative solutions that will encourage increased footfall and business growth in high street locations across the UK.”
This is a further boost for the town. Last week we reported that Fenland District Council and Ingham Pinnock Associates were applying for a £2 million Lottery grant to revamp the High Street. The bid is due to be submitted later in the summer.
Eyesores such as Cook’s Butchers along with 11 and 12 High Street are in line for improvements.
Twenty groups in the town have been involved in the project.
A public consultation was held in the town centre on Thursday and Saturday last week.