Cambridgeshire police have released a video to promote their bid to win a national award.
The video, featuring Detective Chief Superintendent Jeff Hill, follows the short-listing of the force’s Get Closer campaign in the “data and planning” category of the Brand Republic Future 5 Awards.
Get Closer uses crime analysis to produce a seasonal trend calendar, which allows effective and efficient communications with the aim of reducing the number of victims of crime in the county.
It is up against national campaigns for American liqueur Southern Comfort and Channel 4.
The awards recognise innovation in marketing and public relations and the short-listed campaigns were selected by judges from those nominated nationally.
A public vote has begun and the force is asking members of the public to show their support and vote at www.brandrepublic.com/future5
The promotional video can be found on the force’s YouTube page at http://www.youtube.com/watch?v=UppTZcViNYs
Marketing manager Sarah Cooper said: “We are delighted to have been nominated for this award, in a category alongside two such established and recognisable brands, and we are now looking for as many votes as possible from members of the public.
“The Get Closer campaign has made our approach to communications smarter and more cost efficient by identifying the most problematic crimes through trend analysis.
“By using data to identify victim and offender profiles and locations and times of offences, we ensure we are targeting the right people with the right message at the right time in the best way we can.”
The public vote will close on August 26 before a young people’s panel pick their overall winner in September.