Residents in a Fenland village have vowed to keep fighting for a direct bus service to Peterborough after a 300-signature petition calling for one failed to work.
People rallied together in Wisbech St Mary to try to get bus company First Eastern to re-route its X1 service through the village.
The service that runs between Peterborough and Lowestoft in Suffolk currently runs along the A47 between Wisbech and Guyhirn, but diverts through Wisbech St Mary when the A47 is closed.
Villager and former parish and county councillor Brian Sandall, of High Road, said: “If it re-routes through the village when the A47 is closed, why can’t it do it all the time?”
Mr Sandall launched the petition last December and was backed by local MP Steve Barclay, but was informed this week that the service would not be re-routed.
He said: “The idea was well supported as the village has no direct bus service to Peterborough. It would have been very useful for people travelling to work. The route already includes villages like Thorney and the Tilneys so we thought it would be possible.
“We will keep up the pressure and hopefully it might change in future.”
A First Eastern spokesman said: “While we recognise that there is a demand to serve Wisbech St Mary, we cannot serve all villages on the route. We constantly review our routes to ensure we provide the best possible services to our passengers. We are sorry we cannot meet the request to serve Wisbech St Mary at this time.”