Free food tastings and other giveaways will be on offer in March market on Saturday, February 16, when Fenland District Council stages the first event in a new promotional campaign.
It will be launched at 9.30am by Councillor Pop Jolley, FDC’s portfolio holder responsible for markets.
“Is something missing from your local market?” the campaign asks. “Are you?”
Cllr Jolley said: “Today more than ever the challenges from supermarkets and internet shopping mean we need to refocus attention on our community markets and back them.
“They play a vital role in supporting the local economy. The footfall they generate boosts the whole town centre, giving other shops and businesses a chance to benefit.
“Markets also provide a different kind of shopping experience. Not only do they enable people to get fresh seasonal produce and a wide range of other goods and services; they also give them the chance to engage in a very personal way with traders and exchange a bit of friendly banter.
“That’s why we’re doing all we can to promote them. The message we want to get across is ’think local, buy local and eat local’.”