Wisbech Loyalty Card scheme received its official launch in the Market Place on Thursday.
The free scheme is hoping to encourage people to shop in the town centre by offering discounts and incentives in local businesses.
A total of 26 businesses have signed up so far, including Specsavers, Holiday With Us, Brian Hardy, Trespass and your favourite local newspaper, the Fenland Citizen.
As well as being a distributor for the loyalty cards, the Citizen is offering 15 per cent off photo orders made in the office. All you need to do is show us your card and you will receive the discount – it’s as simple as that!
Mayor Sam Hoy was in town on Thursday, keen to sign up as many people as possible to the scheme which is being backed by the town council.
Cllr Hoy already has her own card and said: “I think this is really good. We have to try something new and it’s worth it to try and get people into town.”
The loyalty card is free to use and free for businesses to sign up. There is no complicated collection of points either. Showing your card gets you the discount, if applicable, in the businesses taking part.
In some shops, this could be a percentage off your bill when you spend a certain amount or a free gift. See the individual businesses for their discounts.
For more information about the loyalty card scheme, visit www.my-loyalty-card.com/wisbech. Alternatively you can pick up a card and information leaflet from the Kodak Store in the Horsefair Shopping Centre, Wisbech Information Centre, Wisbech Library and the Fenland Citizen office.
If you are a business and would like to sign up, contact Stuart Hopkins of My Loyalty Card Ltd on 07794 222156 or email email@example.com