MUSIC festival promoter Matthew Broadfield has slashed ticket prices on his planned March event in a bid to increase sales.
Problems with licensing caused put a question mark over the event being billed as Fenland’s first music festival being held on Saturday August 27.
But Fenland Council’s licensing panel finally gave the go-ahead two weeks ago and everything is now full steam ahead for the day of music at the Grounds Auction Field in Knights End Road.
However, Mr Broadfield said the lateness of the final granting of an event’s licence stalled ticket sales locally and as a result he has decided to cut the price from £20 to £5 - although VIP tickets giving access to a special marquee and a chance to meet the performers remain £50.
Performers include Simon Webbe from boyband Blue, Artful Dodger, Roll Deep and Rachel Rigby Jones as well as up and coming acts.
Mr Broadfield said the aim of the cut in pricing was to attract more people and give Fenland Festival a good start ready for a bigger and better event next year.
“I will take a loss this year, it’s not uncommon for a business to in its first year,” said Mr Broadfield.
To find out more visit: www.fenlandfestival.com.