Householders in Wisbech are being given the chance to free up their sheds, garages and cupboards to mark Crown Paints’ partnership with Climate Week.
As a national supporter of the sustainability initiative, Crown has launched ‘Kick Out The Can’ a two week recycling programme, which starts at the beginning of Climate Week on 4 March.
Householders are being given the opportunity to clear out their unwanted paint by taking the containers and tins back to their local Crown Decorating Centre, located in Queen Street.
The paint will be processed and then donated for community projects - and the leftover plastic and metal paint containers will also be reprocessed and recycled.
Mark Lloyd, Crown Paints’ Sustainability Manager, said: “We are delighted to be launching our recycling campaign as part of our partnership with Climate Week. It is a major initiative for us and something that will make a real positive difference to the environment, and many people across the country this year.
“Most households in Cambridgeshire have old paint containers and tins dotted around the home and people are not always sure what to do with them. In fact, statistics show that there are approximately 54 million litres of paint unused in homes across the UK, enough to fill approximately 30 Olympic-sized swimming pools – so there is plenty to go at.
“Our scheme gives householders a useful opportunity to give their spring clean a boost, and to ensure their old paint, as well as the containers and tins are transformed - ultimately helping communities through the donation of recycled paint products.”
Crown Paints’ partner, the regeneration charity Groundwork, will be distributing the recycled paint to worthy causes nationwide. The donations are being managed by Groundwork Pennine Lancashire, who Crown Paints have worked closely with on a wide-range of sustainability projects. Amanda Atherton, spokesperson for the regeneration charity Groundwork, said: “The paint that’s brought back to the Crown Decorating Centre locally will be donated to community projects nationwide.
“It can be used to transform community halls, youth centres and green spaces, or be used in the delivery of a project – creating art, for example, or training young people that aren’t in employment or education.
“We are really hoping that people will be inspired to go into their cupboards and garages and clear out that unwanted paint -so we can use it to make a big difference to our communities.”
Climate Week is Britain’s biggest climate change campaign, inspiring a new wave of action to create a sustainable future.
Culminating in a week of activities, it showcases practical solutions from every sector of society.
Each year, half a million people attend 3,000 events, run by schools, businesses, charities, councils and many other organisations.
‘Kick Out The Can’ is the latest activity from the UK paint manufacturer to support the environment. In 2008, Crown launched ‘Earthbalance’ a dedicated sustainability programme, featuring an ambitious, long-term target to drive down its own greenhouse gas emissions, with the target of a 10 per cent reduction in 2015 – and 25 per cent in 2020. These two targets are in addition to a sustainability target of zero waste to landfill, originally targeted for December 2012 – which was achieved more than 12 months ahead of schedule.
Crown’s investment in carbon footprinting technology is helping the company achieve these targets. Carbon footprinting enables the company to measure the footprint of all products across its range, including Crown Paints, Sadolin and Sandtex, as well as Crown Trade and Sandtex Trade, and then make the necessary changes to reduce the carbon output, without affecting the quality of the paint.
More details about the address of opening hours of Crown Decorating Centres can be found at www.crowndecoratorcentres.co.uk
Alternatively, text ‘CROWN’ to 83332 to have the details of your nearest store sent straight to your mobile. Texts cost one standard message rate.