Litter louts and cigarette butt throwers will face on the spot fines as part of a new campaign to tackle rubbish in Wisbech.
Anyone caught red-handed dropping litter in the town’s Horsefair Shopping Centre could be slapped with a fine and left £75 out of pocket.
The centre has teamed up with Fenland Council for the campaign aimed at reducing litter across the town.
The council’s street scene officers already issue fixed penalty notices throughout the town centre, but this has now been extended to include the Horsefair and the area around the bus station.
It is hoped the enforcement action will be a strong deterrent to those who drop litter, which costs the council £1,000 a day to clear up across the district.
Councillor Peter Murphy, the authority’s portfolio holder for the environment, said: “This is an excellent opportunity for the council and the Horsefair to work in partnership in the fight against litter in the town centre.
“Unfortunately despite numerous bins in the area there is a small minority who continue to throw their rubbish, including cigarette butts, on the floor.
“Sometimes fining those responsible is the only way they will change their behaviour when all else has failed.”
Horsefair manager Kevin Smith said: “Our on-site cleaners work extremely hard to maintain a clean environment for shoppers, so this will be a great help for them.”