TVR and the future

TVR and the future
TVR and the future

We talk to TVR boss Les Edgar

Les Edgar has been boss of the revitalised TVR Manufacturing company for the last four years. What has he learned?

“The most amazing thing to us has been the sheer level of interest people have shown in the project,” said Edgar. “It’s amazing that such a low-volume product can justify such passion. It’s as if we’d won every race we’d entered, including Le Mans. TVR is definitely much more than just a brand. It’s an extraordinary group of passionate people. Not disappointing them is a big responsibility.”

He and a dozen others acquired the brand four years ago, but since then what have they ever done for the company to avoid disappointing people? They financed the TVR brand, produced a ten-year product plan, located a factory in Wales, won a government subsidy, designed a new car and brought in consultants that could put that car into production. Apart from that, just the usual stuff of running a small British brand.

The core company only has about 50 people on board, but that’s partly because TVR likes to keep the headcount low and bring in expert consultants for specific parts of the programme. Consultants like Gordon Murray Design and Cosworth Engineering. Those sort of consultants.

Edgar accepts that they’ve made some errors along the way, learning on the job, but then, as he puts it, “no matter how complex you thought it was going to be to launch a new car, it’s more complex than that.”

However, none of the errors have proven fatal and much of what they have done seems inspired. Edgar puts this down to the people he’s working with: “A bunch of good guys, second to none, who have made it possible to do this thing at the high level we believe it deserves.”

It looks like, among the many worries, they needn’t worry about disappointing people.

If you want to find out more about how the company is doing, have a look at this video where we meet the owners:

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