Crocs sales soar with the controversial clog-style shoe on sale in Office and John Lewis branches
It seems we either love them or we hate them.
But unlike Marmite, which is struggling with supplies as a result of a yeast shortage caused by the closure of breweries in lockdown, shoe brand Crocs is reporting record sales during the pandemic.
The company is predicting a bumper year, with revenues already up a whopping 64% since the start of 2021.
Alongside growing sales of loungewear in the last 12 months it seems people have also been seeking comfort and solace in the clog-like shoe with its cushioned rubber-style sole.
But whether Crocs are this year's summer must-have or no more than a shoe for the garden remains to be seen and a quick search of related hashtags across social media suggests the debate is as strong as ever.
In fact presenters on Wednesday's edition of Good Morning Britain were equally divided, with Susanna Reid describing a hot pink pair the group were looking at on the programme as 'practical' whilst Richard Arnold stepped into the debate with his very strongly-held views that 'Crocs is a universal sign that mankind has given up hope'.
But not everyone will agree with him.
At last weekend's Oscars in Hollywood, musical director Questlove arrived wearing a sparkling gold pair with his suit, telling his social media followers that he too had fallen in love with the shoes during 'quarantine' and was now all for the comfort the unique-looking vessels have to offer.
Whilst Crocs has also launched recent collaborations with a number of popular artists most notably chart-topping singer Justin Bieber - suggesting that Crocs really are making a comeback.
In fact, the American pop artist has been so committed to his love for the shoes that he has invited fashion designer and former Spice Girl Victoria Beckham to wear a pair.
Sharing the exchange on Instagram, Victoria asked her followers, "A lot of people have been asking me what I’m planning on wearing after lockdown… what do we think about this suggestion from Justin Bieber?"
Sharing a picture of lilac Crocs with the new Jibbitz charms, that wearers can buy to decorate the shoe's infamous holes, David Beckham's wife asked her followers whether or not she should partake whilst admitting that she'd 'never worn a pair of Crocs'.
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Crocs,Inc - founded in America - describes itself on its website as "a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love".
Andrew Rees, Chief Executive Officer, said, "Demand for the Crocs brand is stronger than ever with expected 2021 revenue growth of 40% to 50%.
"In the first quarter we achieved record revenues and profitability, with growth in all regions and all channels. We have raised full year guidance as we continue to see consumer demand for our product accelerate globally."
Shoe shops across the UK are now stocking a vast range of the somewhat-controversial shoe.
John Lewis has more than 15 pairs for children available to order both online and in its stores, including the traditional clog shape, a sandal and Wellington Boots.
With patterns and designs ranging from block colours, to tie dye, cloud markings and even a unicorn picture, the pairs start at £16.99 and are available here.
Whilst popular fashion shoe store Office, which has branches across the county, is selling pairs for both adults and children. Classic colours such as lemon, ballerina pink and navy share the shelves with pairs covered in glitter for those looking for a stand-out pair.
Adults sizes retail at £32.99 with children's Crocs priced between £19.99 and £26.99. You can view the entire range at www.office.co.uk