Award-winning campsite points the way forward

Fields End camp site
Fields End camp site

A Fenland caravan park has won an award for being one of the country’s best campsites, giving a big boost to efforts to attract more visitors to the district.

Fields End Water Caravan Park and Fishery was judged the best site in the Heart of England region in this year’s AA Caravan and Camping Awards.

Owner Charlie Boughton, who is also a member of the Fenland Tourism Board, said: “Naturally, we’re delighted to win this. It’s a big pat on the back for us – a real achievement.

But what’s really great is that it’s more recognition for Fenland which hopefully will help to bring more people here. That’s got to be good for the whole local economy.

“We’ve got so much to offer here – peace, open space, big skies. People come here from the towns and cities and say ‘Oh, it’s so quiet here’. There’s just an atmosphere that people love.”

Councillor Pop Jolley, Fenland District Council’s Cabinet member responsible for leisure and tourism, said: “This is great news and will definitely help to raise our profile around the country.

“Charlie and his wife have done wonders with the site over the past few years and their success shows how much scope there is for others to expand their businesses in an imaginative way.”

David Hancock, editor of the AA Caravan & Camping Guide, said: “Congratulations to Fields End Water Caravan Park, who have been awarded the title of AA Campsite of the Year Heart of England in recognition of exceptionally high standards, service and presentation.”

A feature on Fields End Water in this year’s guide praises its rapid transformation from a small site for five caravans six years ago to a top-quality park with 38 fully serviced pitches plus 14 electric pitches, two large fishing lakes and three “swish” timber lodges.

It says: “Thorough research and careful attention to detail has seen this excellent park evolve and rise out of the flat Fenland landscape.

“All the buildings combine with the excellent landscaping to create a park with huge visual appeal.”

The three new timber lodges that were opened on the site in May last year have proved particularly popular, with an occupancy rate of 92 per cent, and helped to attract a new clientele, Mr Boughton said.

Fields End Water has also just been accepted for affiliation to the Caravan Club – an extra feather in its cap that will give it another boost. “It’s something that gives us a much bigger spread of potential customers,” Mr Boughton said.

Mr Boughton will pick up the AA award at a ceremony in Bristol on March 25.