Fake merchanise warning

AS the Olympics approaches, Norfolk County Council Trading Standards Officers are alerting consumers to the emergence of fake merchandise, scams and other fraudulent practices based around London 2012.

‘Good Sports Don’t Fake It’ is the theme of National Consumer Week, which starts on November 21, with Trading Standards authorities across the country leading awareness of possible Olympic related scams.

Norfolk’s Trading Standards Officers are asking residents to consider the following guidance, or visit the following weblinks, in order to avoid counterfeit goods.

London 2012 has licensed the production of 2012 merchandised goods to a number of approved manufacturers.

All licensed products will have a secure label attached in the form of an individually numbered hologram. These are normally 20mm x 20mm with the number configuration of 2 letters and 8 digits running down the side. The London 2012 logo appears as a 3D stereogram at the centre of the hologram.

Generally the majority of counterfeited items will be clothing, the licensee for 2012 clothing is Adidas and all clothing will be this brand, with each item bearing the numbered security hologrammed label.

If you are offered any Olympic branded items that do not have these security marks, report it to Consumer Direct on 08454 04 05 06.

Avoid unauthorised ticketing websites: If you are applying for London 2012 tickets, you can use an online website checker to ensure the site you are using is an Authorised Ticket Reseller.

A link to the checker can be found by visiting www.london2012.com/ticket-website-checker

- Avoid 2012 related scams.

A host of scam descriptions that those organising the Games are already aware of can be found at www.london2012.com/stay-safe-online

Ranging from Olympic Ticket Ballots, UK National Lottery Olympic Draw, to an individual’s Lloyds TSB account having won them two Tickets for London Olympics 2012 - there is a wide range of scams detailed on the site.

Harry Humphrey, Norfolk County Council’s Cabinet member for Community Protection, said:

“The 2012 Olympics in London is already gathering global interest, and this will only continue as the event draws closer.

Sadly, the number of scams based around London 2012 is also increasing, but a few simple checks will go a long way to helping residents with an interest in the Games to avoid falling foul of related scams.

“Next year will be a joyous one for this country and our guidance can ensure that the Olympics sticks in the minds of residents for the right reasons.”