FRIZZY females in the Fens looking for a fast – and straight – solution to their challenging curls seem to have found comfort with this 99p head wrap.
The “100% super absorbent” wrap has been flying off shelves at 99p Stores over the last few weeks.
The sales boom comes in the wake of online message boards insisting the wrap cuts down on drying time.
As a result, say the boards, hair becomes less frizzy and damaged by the blow-drying and/or hair straightening process.
The wrap is primarily designed to free up hair while applying make-up – as well as for use pool-side.
In the summer months it normally sells at “six times” the rate of the rest of the year, say 99p Stores.
This summer, following the online messages, this figure has trebled.
The single price point retailer has 192 UK and Ireland branches, including one in Wisbech, attracting more than 2M weekly shoppers.