New CAP app helps farmers assess impact of reform

Business News from the Fenland Citizen,, @FenlandCit on Twitter
Business News from the Fenland Citizen,, @FenlandCit on Twitter
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A new app designed to help busy farmers and landowners keep abreast of CAP reform developments has been released by Brown & Co’s agricultural business consultancy department.

The CAP app, which is available for both iOS and Android mobile platforms, highlights key details of the CAP reform and includes links to the company’s website, ensuring users can keep up with latest news and can access advice as they need it.

Rob Hughes, partner at Brown & Co’s King’s Lynn office, says the CAP App was developed to enable those affected by the ongoing reform to access all the key information in one place.

“Many farmers spend less time in the farm office and rely increasingly on smartphones and tablet computers to access information,” he adds.

“This new app provides an instant insight into the impact of CAP reform, ensuring users can keep up to date with developments and review the main points that have been agreed.”

Key changes, including the new Basic Payment Scheme, capping and inter-pillar transfers, are explained. Details of greening measures are highlighted, as are important dates during 2014, including deadlines for payment claims, entitlement transfers and various cross compliance measures.

The Young Farmers Scheme is covered and a list of points to consider will help businesses avoid the pitfalls and make the most of any opportunities CAP reform may bring during 2014.

Those seeking advice on CAP reform or any other agribusiness matter will also find contact details for all of Brown & Co’s UK offices.

The CAP app will be on show at LAMMA, where visitors will be able to discuss all things CAP with the Brown & Co team. The stand will also have information on machinery costings and a focus on farming’s key performance indicators as well as a list of New Year’s resolutions, helping visitors to get their businesses in the best possible shape going into 2014.