LOCAL estate agency Sharman Quinney has announced the launch of ‘audio tours’, an innovative new online marketing tool designed to help local sellers market their homes more effectively.
Developed by AudioAgent Ltd, Sharman Quinney is understood to be the first estate agency in March to use the technology which harnesses the power of the spoken word over an online property slideshow.
Sharman Quinney’s ‘audio tours’ use professional voiceovers and background music to bring the online advertising of the properties they are marketing to life.
Each script is individually crafted to reflect the particular characteristics of the property. Customers can even specify a particular regional accent or a different language for the voiceover if needed. The result is a hugely powerful interactive presentation tool which has the appeal and impact of a TV advert.
“Buyers love our new audio tours, because they help them visualise properties online a way which other forms of advertising don’t,” says Mike Sharman, Managing Director for Sharman Quinney. “Indeed, combined with full colour photos, a comprehensive property description and floor plans, it’s the next best thing to actually being there and viewing the property.”
For sellers, audio tours represent a uniquely powerful new way to present their home online, leading to higher quality viewings and, in turn, helping to secure a sale at the best possible price.
“Audio tours can be used in a variety of ways,” Mike explains. “They can be uploaded to our own website as well as all of the major property portals we advertise on, such as Rightmove and Zoopla. We can also email them to prospective buyers and, given the growing importance to business of online social networking, we can upload to sites such as YouTube, Twitter and Facebook.”
“In today’s competitive market we are constantly looking to offer our customers the best possible service, by combining traditional personal customer care with the very best that technology can deliver,” Mike continues. “Audio tours will give Sharman Quinney customers a new way of attracting prospective buyers.”
For more information on Sharman Quinney’s new audio tours service, contact your local branch.