Strictly fever hits 99p Stores

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Strictly 99p across Fenland – a seven-piece 99p beard trimmer has been flying off shelves over the last three weeks.

And 99p Stores believes “surging” sales of its big-value 99p face grooming kit may have something to do with Strictly Come Dancing favourite Louis Smith.

The British gymnast has been wowing the public – if not always all the judges – with his daring and dashing dance moves and Hollywood chiselled looks.

Last Saturday Louis performed a Dirty Dancing routine with his professional dancing partner that had the audience whooping with joy. He is the red-hot favourite to win the show with the public, even though not all the judges are convinced of his technique.

“Our seven-piece 99p beard trimmer has been one of our very best selling products over the last few weeks,” said 99p Stores boss Hussein Lalani. “And that has coincided with exactly the same time as a certain popular weekend night entertainment programme. Coincidence? Who knows.”

The Looking Good Personal Care Men’s Groomer and Trimmer seven-piece 99p kit comprises: hair and beard trimmer, scissors, beard comb, cleaning oil, clipper, trimmer, batteries as well as a stand.

Now Mr Lalani is introducing a weekend ‘TV Survival Kit’ of ten items for under a tenner for both Strictly and X Factor, its competing programme on the other main channel.

It was rolled out on Friday (26th October 2012) ahead of this weekend’s two programmes.

The kit includes the trimming kit as well as blindfolds (if Strictly gets too racy) and a large Karaoke microphone (for X Factor fans who want to sing).

99p Stores is also offering Strictly snacks – ‘healthier’ options for those watching the dance show, such as diet-friendly chocolate Special K Mini Breaks (five packs for 99p).

“We cater for all tastes,” adds Mr Lalani, who won’t say which show (if either) he prefers. But he did confirm he will be joining the rest of the UK glued to the box between now and Christmas each weekend.

Around 2M Britons shop weekly at 99p Stores.