Westgate rebranded to Beales

GROWING retailer Beales, which bought the Westgate store in Wisbech earlier this year, is rebranding the shopfront and internal areas to incorporate the new store name.

Beales acquired a further 19 stores throughout the UK this year which brings a total of 32 stores to the portfolio.

Since purchasing the Church Terrace store, it was necessary to take time to assess current stock levels, to understand the Wisbech dynamics and spending patterns, the company has said.

Tony Brown, chief executive officer of Beales, said: “We are dedicated to ensuring the local community continues to feel an attachment to their local store. The Beales ethos is community spirited and very much takes a ‘family’ approach to its operations.”