ASDA Wisbech has unveiled a new commitment to the local area called ‘Community Life’.
To help celebrate, the store’s sponsored Asda athlete swimmer, Liam Knight, joined Asda’s new community champion, Becky Cowles and store manager, Andy Gooding on Monday to officially unveil the store’s new community board.
Representatives from the three local organisations who have been nominated by customers to receive support from Asda Wisbech also joined in the celebrations. These organisations are Wisbech Lions, Rotary Club of Wisbech and Ormiston Children and Families Trust.
Becky has been appointed the store’s community champion and will own a dedicated area of the store which will keep customers up to date with the new initiative. Becky will be clearly recognised too thanks to a new uniform and business card to ensure she looks the part!
Store manager, Andy Gooding, explains: “Community Life is about making the communities around our store a better place to live and work for our colleagues and customers. We have created the community champion role as we’re going to be ring-fencing hours for Becky to work not just with, but within the community.
“It’s an exciting development for us and we’re ready for the challenge as investing time, labour and funds in our community will help ensure we’re doing as much as we can to make Wisbech the best it can be.”
Asda Community Life will focus on a different topic each quarter of the year including health, the environment, young people and living and working in the local community.
Andy Clarke, Asda CEO, added: “Asda has a proud history of supporting the local communities we serve. This focus defines the way we work and the way we do business. It not only helps us do a better job as a business, it is also the right thing to do. We believe as a company in saving people money, but equally in that we help them live better.”