Police are getting closer to prolific shoplifters in the county by delivering postcards to offenders as part of a force wide campaign.
The postcards are being delivered to repeat offenders in the county to warn them of the consequences of theft.
On the front the postcards state, “Shoplifters – we’re watching you”, and on the reverse explain how police are tackling shoplifting by working closely with retailers and arresting those responsible.
In the 12 months from April 1 last year to the end of last month, there were 4357 reported shoplifting incidents in Cambridgeshire – a slight rise on the year before when there were 4319. Last month there were 374 incidents.
The postcards are part of the force’s ‘Get Closer’ campaign which raises awareness of crime trends. Hundreds are expected to be delivered to offenders across Cambridgeshire.
Community safety officer Julie Hanrahan said: “The postcards are one of a range of measures we are taking to tackle this type of crime, which has a huge effect on the business community and ultimately impacts on other shoppers.
“Shopwatch and Business Against Crime schemes are running across the county so information is shared and prolific offenders can be identified and banned from premises.
“We also work closely with CCTV operators and businesses and stay in contact by radio to ensure we can respond to incidents quickly.
“Our message to thieves is, ‘You’re being watched so don’t risk a trip to custody by shoplifting’.”
Other activity being carried out as part of the Get Closer campaign this month includes radio adverts, Facebook adverts aimed at young people, shelf-edge artwork for supermarkets and posters provided to schools bearing the message: “It doesn’t matter how many A*s you get if you’re caught shoplifting. No one wants to employ a thief”.
More information on shoplifting and the consequences of offending or to listen to the radio adverts, go to the force website at www.cambs-police.co.uk/GetCloser/Shoplifting.asp