Digital makeover for sing2sing fundraiser

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SCHOOLS will find it easier to participate in an annual fundraiser for a national Deaf healthcare charity after it announced this week that the event is getting a digital makeover.

Teachers and pupils involved in SignHealth’s sign2sing Guinness World Record-breaking attempt next February will have access to digital resources developed by the charity in partnership with Digital Giving.

Steve Powell, chief executive at SignHealth, the healthcare charity for Deaf people, said: “The digital resource pack will be available to all schools that register for sign2sing, which is the attempt for the most people signing and singing at the same time, and will include a free whiteboard app.

“Sign2sing is all about communication and the whiteboard app will make it easy for teachers to teach the signs and song in an engaging way.

“We believe the move to go digital will make event participation even more accessible and are hoping it will mean lots more Chatteris schools will take part in the event next February.”

Sign2sing is SignHealth’s world record breaking attempt for the most people signing and singing a song at the same time while also raising money for the charity. The project is in its third year and the current record is 114,277.

Steve added: “The digital approach to sign2sing will be breaking new ground for us and all the participants, but we think this is the best way to get our message across in an easy, fun and educational way.

“We are also hoping to increase Deaf awareness by introducing some basic sign language among a younger generation and believe Digital Giving Ltd has the skills and creativity to help us get the message across to more schools and pupils, including those from Chatteris, in a fun and entertaining way.”

On Wednesday, February 6, 2013, young people all over the country and overseas will sign and sing a song, entitled ‘sign2sing’, which has been composed especially for the event.

Digital Giving Ltd is the leading cause-related entertainment provider. It was formed in 2010 to bring the power and benefits of mobile and digital communications and engagement to the third sector.

Olli the monkey, who loves to sign, will feature in the resource pack, as well as in an interactive game called ‘Monkey Manor’, which has been created by Jamie Goldblatt, Co-founder of Digital Giving Ltd.

Jamie explained: “The exciting challenge with sign2sing was to evolve Olli the monkey into a digital character as engaging on screen as he is in ‘real life’. I’m thrilled with the way we’ve been able to work with creator Garry Slack and the charity to achieve this and open up Olli’s unique signing world to so many more children.”

Although the game is entertainment-led, players will be steered to access important communication messages, tips and information as part of the gaming experience.

Sign2sing 2013 takes place at GMT 2.45pm on Wednesday, February 6. It is a fundraiser for SignHealth through a suggested £1 donation from everyone taking part.

The money raised from the event will be used to continue the charity’s work helping to improve the mental and physical health and well-being of Deaf people, including Deaf children.

Schools wishing to take part are invited to register their interest via the website

For more information about sign2sing, please visit the website above or contact SignHealth on 01494-687600. Alternatively, sign2sing is on Twitter at and