Don’t make dog’s dinner out of diet

Happy dog ANL-140104-141226001
Happy dog ANL-140104-141226001
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In our new column, Simon Booth, owner of natural pet food brand Green Dog Food, will lift the lid on some of the industry’s most shocking practices and reveal the truth about what’s really in your dog’s dinner. He will also give dog lovers invaluable advice about keeping their four-legged friend bright-eyed and bushy-tailed.

The UK is home to 7.3million dog owners. That’s a lot of dogs – and a lot of dog food.

But not all dog food is created equal. In fact, the ingredients in some foods could be causing long-term physical damage. This month: dog food types explained

It’s not surprising that most owners are clueless about what actually goes into dog food - the industry is rife with marketing jargon. To prevent you from making a dog’s dinner out of your dog’s diet, I’ve created an easy-to-digest summary of the three primary dog food types. Check out the packaging and you should spot:

Super Premium: A rather grand title, perhaps, but an apt one nonetheless. Super Premium food is the best that money can buy. That’s not to say that it tastes good, but it won’t contain artificial colours, preservatives and flavours. It should also have a larger meat content and, in some cases, that meat will be human grade. In the case of Super Premium, you really do get what you pay for.

Premium: Think of Premium food as a Continental breakfast – it contains more cereal than meat. Though cheaper than Super Premium, they often contain artificial colourings and flavourings, and “animal derivatives” – things like bird feathers and beaks.

Economy: The clue is in the name. What’s not in the name is the weird and wonderful ingredients – including chemical preservatives and artificial food dyes – they usually contain. Economy may well be cheap, but they will seldom leave your dog cheerful.

So there you have it, dog food types in a nutshell. Next time, I’ll be discussing behavioural issues and how certain foods can tame even the most badly-behaved hound.