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MP and council want your help to bring in Government cash to Fenland



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What are Fenland strengths on which we can build to attract investment to our area?

What quality of life opportunities do we have, and how do we best communicate our areas potential to those living elsewhere?

What are the business growth opportunities best suited to Fenland’s economy, so we can attract more jobs with higher wages and higher productivity?

MP Steve Barclay has joined with Fenland District Council to build a better case to attract Government funding to the area.
MP Steve Barclay has joined with Fenland District Council to build a better case to attract Government funding to the area.

These questions are now being asked of local businesses, residents, and organisations as part of an innovative place based project designed to win new investment.

Leading national marketing firm, thinkingplace, has helped areas like Lowestoft and Hull transform their success rate in securing Government investment. They have done so by changing the way these areas bid for funding from an approach based on individual schemes to one based on the place as a whole.

Fenland District Council has commissioned thinkingplace in conjunction with local MP Steve Barclay to help build a more effective case for recently announced levelling up funding, working with local business leaders, councillors, charities and community organisations.

Local people are being asked their opinions on what Fenland has to offer.
Local people are being asked their opinions on what Fenland has to offer.

As part of the project, thinkingplace will be asking people from across the district what they love about living, working, and playing in Fenland and what makes us unique. This will include a series of focus groups, public workshops, and one-to-one interviews designed to enable our bids for funding to better reflect and build on our strengths.

To join one of the four public workshops, please click on the relevant link below to reserve your free ticket:

• Chatteris Place Marketing Workshop – 9 November 2021, 5.30pm to 7pm

Eventbrite link: www.eventbrite.co.uk/e/190918029967

General views of Market Hill, Chatteris. (52835076)
General views of Market Hill, Chatteris. (52835076)

• March place marketing workshop – 10 November 2021, 5.30pm to 7pm

Eventbrite link: https://www.eventbrite.co.uk/.../march-place-marketing...

• Whittlesey place marketing workshop – 16 November 2021, 5.30pm to 7pm

Eventbrite link: http://www.eventbrite.co.uk/.../whittlesey-place...

• Wisbech place marketing workshop – 18 November 2021, 5.30pm to 7pm

Eventbrite link: www.eventbrite.co.uk/e/190974900067

General view of March town centre.
General view of March town centre.

Fenland District Council leader and cabinet member for finance, Councillor Chris Boden, said the work “will help us capture all that is good about the district”.

“This work is all about focusing on what Fenland has, rather than what it hasn’t,” he said. “It will aim to create a positive, forward-looking place brand that we can all unite behind when promoting our towns, the area, and organisations beyond our borders. A new, shared place story will help build civic pride and confidence, help us market the area to attract inward investment and create jobs, and support existing business in the area. The impact of Covid-19 on our economy makes this work more important than ever.

“It will also build on the success of our Growing Fenland Masterplans and their associated funding and other key projects such as the Wisbech High Street Project, the Fenland Railway Stations Masterplans and the March Future High Streets Fund work.”

Steve Barclay and Fenland District Council are asking people to give their views on the positives Fenland has to offer.
Steve Barclay and Fenland District Council are asking people to give their views on the positives Fenland has to offer.

The place shaping exercise will also help to support the Council’s plan to develop a Levelling Up Fund (LUF) bid for Wisbech, for submission to round two of the Government’s LUF prospectus in 2022.

Mr Barclay said “It is important that we learn from those areas that have been most successful in securing business investment and Government levelling up funding. This is an approach where thinkingplace is recognised as a national leader. Applying their best practice to our own bids, and in particular shifting to a more targeted place based approach, will help us to score more highly with those allocating funding. We need to recognise that we are competing with other towns across the UK to secure this investment. There is much locally to be proud of, and progress has already been made in securing investment in a number of areas, but we can unlock more and this project is a positive step forward in ensuring we work together to do so”.



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