New store opens in Wisbech retail park

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Another store will be opening on the £50 million Cromwell Retail Park in Wisbech this weekend. will be welcoming shoppers from Saturday (November 8).

The firm has created two management jobs and 18 casual roles

Founded in 1982, the company is now the UK’s largest sporting retailer with over 400 stores nationwide.

This 6000 sq ft store will showcase the latest brands and will also include dedicated instore areas for running, outdoor, football, golf and much more.

There will be an incredible opening offer on the day, with Lee Cooper men’s and boys’ bubble jackets offered at a discount of up to 80 per cent

A spokesperson said: “We are delighted to be opening our new store in Wisbech. As our company continues to grow throughout the UK, our ethos has never changed in that we offer our customers the biggest brands in all types of sportswear, footwear and sports equipment at low prices.”

Shoppers can also visit to receive exclusive offers and discounts for the new store.

Sports Direct, Unit 4 Cromwell Retail Park, Cromwell Rd, PE14 0SL