Campsite owner David Dabbs believes council red-tape is potentially costing him money after being told he cannot put signs up on a main Fenland road.
Mr Dabbs, who owns the site at March Road, Wimblington, has been trying to get two signs erected on the A141 at the Mill Hill junction pointing potential campers to his location since taking over the site this time last year.
But county council highways say he can only have three signs – two on March Road itself and one on the A141 – and he would have to pay the cost of £677.
He argues the two March Road signs would be a waste of time and money as the campsite already has a prominent sign at its entrance, which is only a few 100 yds from the Mill Hill junction.
“If people have turned off the A141 onto March Road then they are already practically at the site and obviously know where they are going. All I’m asking for is two brown tourist camping signs, one on each side of the road directing people to the campsite.
“I have been told I can have one sign on the A141 from the Chatteris direction, but I really need one on the other side from the Tesco direction so people can find us easily.
“I have invested a lot of money in bringing the campsite up to scratch, I’ve built new shower blocks, added extra water points and generally tidied the place up.
“The council wants to promote tourism in this area, but when you try to do something to boost tourism you are faced with red tape,” said Mr Dabbs, a retired businessman from Leicester.
He took over the site after visiting it as a camper with his partner Sue Woodward for several years.
A spokesman for Cambridgeshire County Council said highways have given permission for three signs, one on the A141 and two on March Road but Mr Dabbs would have to pay £700 for them.
“We have written to Mr Dabbs to explain he can have the three signs if he pays for them, but he has not got back to us,” said the spokesman.
Mr Dabbs said he would contact highways again in a bid to negotiate the second A141 sign.