Re-kindle your love for the sandwich

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It’s the start of a new year, so kick it off in style. After eating too much turkey over the festive period, beat off those January blues and try a tasty sandwich. Sandwiches are one of Britain’s favourite lunchtime snacks.


• British consumers eat their way through more than 11.5 billion sandwiches each year.

• More than 3 billion sandwiches are bought from retail or catering outlets each year.

• Chicken is the most popular sandwich filling in commercially made sandwiches, and makes up 30% of all sandwich fillings.

The theme this month is ‘Re-Kindle Your Love for the Sandwich,’ and the British Sandwich Association is encouraging consumers to go to their local sandwich bar to try a sandwich that they have not previously tasted.

To add a little more fire to the occasion, the Association is offering consumers the chance to win a Kindle Fire HD in an on-line draw during January. To enter just visit the Association’s consumer website at