VIDEO: Momentum building for Wisbech Loyalty Scheme

Momentum is building for the impending launch of the Wisbech Loyalty Scheme as more retailers sign up offering exclusive discounts for shoppers in the town.

A number of retailers have already signed up to become part of the scheme, which offers shoppers in Wisbech exclusive discounts and now, the first national retailer has joined the list.

Horsefair centre manager Kevin Smith.

Horsefair centre manager Kevin Smith.

Bon Marche, which is based in town centre, will offer card holders 10% off full priced items with a minimum spend of £20, when the scheme is launched at the end of October.

Horsefair manager and one of the sponsors of the scheme, Kevin Smith, said: “The addition of Bon Marche to the list of retailers who have already signed up to become part of the initiative is fantastic news. We are working hard to get as many retailers as possible to offer exclusive discounts that will benefit residents in and around Wisbech.”

In addition, two independent retailers have also signed up recently. Dean’s Barbers in Norfolk Street are offering a £3 discount on father and son haircuts and the Digital Phone Co in the Horsefair will be offering 20% off its phone accessory range.

The Wisbech Loyalty Card Scheme is being funded on a joint basis by the Horsefair Shopping Centre, Wisbech Town Council and Fenland District Council and is fully supported by the Wisbech & District Chamber of Commerce and aims to boost retail and footfall into Wisbech town centre.

All types of businesses in Wisbech can get involved in the scheme including local tradesmen and those offering professional services. For more information on how to join for which there is no cost, please contact Stuart Hopkins of My Loyalty Card Ltd on 07794 222156 or email

Shoppers can also visit to register for notification when the cards will be available.