Bus operator hopes changes to fares will see more people hopping on board in Cambridgeshire
A bus operator is hoping it will be a case of all aboard after issuing a range of new prices for its services across Cambridgeshire and Peterborough.
Stagecoach East hopes the move, which includes increased eligibility for its ‘small group’ fares, will encourage more customers to get out and explore.
The ‘small group’ eligibility change means three adults can now travel around the region’s town zones all day for £2.67 each.
With the large group product, five adults can travel all day for £2.20 each.
The new eligibility rules are part of a schedule of new prices that will be launched on Sunday, September 17.
Darren Roe, managing director for Stagecoach East, said: “What can you get for £2.20 these days? Half a burger? A couple of packets of crisps? Half a pint?
“Well, in the Eastern region by bus, for £2.20 you and four of your friends can get to visit world-class museums, stroll through renowned gardens and parks, listen to some live music, see world-famous sites, and maybe finish the day with a picnic by the river.
“Our region is spoilt for choice when it comes to days out, and our bus service is here to bring you to all the best attractions and events. Our new prices have been carefully designed to encourage people to go out with their friends and family, to enjoy our great region.
“This is because we take our responsibility very seriously to bring communities together.”
For passengers who want to travel with greater flexibility, Flexi 5 and Flexi 10 are still available at the new prices of £4 and £3.50 a day.
These are bundles of five and 10 tickets that are valid to be used for up to 12 months.
Under the new pricing structure, under-19s and students will still get a 30 per cent discount on youth tickets.
Across its range, a large majority of the new fares – 18 out of 28 – will see a real-terms reduction compared to 2018 prices.
Stagecoach East has frozen the price of its single tickets over £2 and the fare cap remains in place until October 31.