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Peacocks stores' futures in doubt after administration move

A chain of fashion stores, including one in Wisbech, faces an uncertain future after its parent company placed it into administration today (Thursday).

Talks to find a buyer for Peacocks, currently owned by Edinburgh Woollen Mill (EWM), have so far proved unsuccessful and has resulted in today's announcement that administrators have called in to try and secure the retailers' future.

Peacocks, together with fellow fashion retailer Jaeger which is also now in administration, currently employs nearly 4,400 staff across 423 stores in the UK.

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