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New rules around funerals should help families understand costs says local funeral director

The cost of dying should be clearer from now on thanks to a new order by the Competition and Markets Authority.

The move to bring better clarity to the cost of funerals has been welcomed by James Mooney-Dutton of Wisbech Funeral Service.

He said: “We welcome the fact that as funeral directors, we have got to be transparent with our prices."

James Mooney-Dutton and his wife Laura run funeral home in Wisbech, (51575364)
James Mooney-Dutton and his wife Laura run funeral home in Wisbech, (51575364)

The new order means funeral directors must display a standardised price list both at their premises and on their website. It came into force earlier this month 16 following an investigation.

James, who runs the business with his wife Laura, said they have tried to be as clear as possible with potential customers since they moved into their premises on Wisbech Market Place.

James said:“Our motto is we are personal, caring and affordable as we don’t believe an awful occasion should be something that should bankrupt you."

He hopes the new order will make funeral directors aware of the importance of being cost effective and will help people be more aware of what's around them.

The order states that items that should be listed include the total cost of the funeral and the cost of individual items which make up the bill.

James believes there is “no excuse” for funeral directors not to publish their prices and hopes the order will stop families being overcharged.

James said research shows people only take in 25 per cent of what's being said when dealing with a funeral director and only remember eight per cent of that information, which could mean people are being taken advantage of.

“Martin Coleman, chairman of the inquiry at the CMA, said it is ready to take action against firms that fail to comply with the rules.

James, who ran a funeral home in north-west London prior to his move to Wisbech, said it has not been easy adapting to the new rules, but he hopes others will follow them, and that they will give families a better chance to assess their options before choosing a firm.

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