Updated: Project aims to evoke 'Sweet Memories' for care home residents in Wisbech
Wisbech town council, a local farm and a new business owner have teamed up to take care home residents on a trip down memory lane with their taste buds.
Sweet shop boss Nathaniel Woodward and his partner Leah Huggins are set to open their second Woodward’s Confection store in Wisbech at the end of this month, and in a bid to raise their profile before hand are offering every care resident a bag of old-fashioned favourites.
The bags, which contain things like aniseed balls, lemon sherbert and army and navy boiled sweets, have been sponsored by local farm Faste Lente Llamas.
Nathaniel and Leah have provided sweets for the care home staff share boxes, and are also responsible for wrapping the individual gift bags. There will be soft sweets for residents unable to tackle the boiled ones.
Tina Gambell, owner of Faste Lente Llamas and also town council assistant, said: “The aim is to evoke memories that people can share among their family and other residents, which will hopefully spark a feeling of unity."
Tina explained with around 380 residents and 430 staff in care homes in the town Nathaniel and Leah have been incredibly busy bagging up the sweet selection and also putting together the share boxes for carers.
The couple are set to open Woodward Confection a 9 Union Street, on Wisbech Market Place. It will be their second shop having already traded at their first enterprise in Long Sutton for the past year.
They have joined the town councils ‘Sweet Memories Project’ to help raise awareness of their approaching shop opening on November 28 and Wisbech mayor Councillor Aigars Balsevics and the deputy mayor Councillor Andrew Lynn have been busy delivering the retro sweets to the homes.
The idea is for staff and managers to then capture on video residents talking about the sweets and the memories they evoke in them, which will be put together for a film that will go online.
Nathaniel said: “We are excited to be expanding into Wisbech with a growing customer base already in the town on deliveries, we believe it will be one of the most securing moves in our business.
“Over the past 12 months, one of the most rewarding things from running our sweet shop has been hearing the many love stories related to sweets. Everyone seems to have a story surrounding sweets even if it’s about their grandparents and we love hearing them.
“So given the chance to be a part of relighting those memories so we could hear and see them all was an opportunity we couldn’t miss.”
Woodward Confection in Long Sutton has over 1,000 online customers through its website, who take advantage of the delivery service, and other customers who happily travel 50 or 60 miles to visit the shop.
With lockdown once again in place the shop will be continuing its delivery service.