Vikings will be taking to streets of March to promote this weekend's St George's Fayre

Shoppers in March had better beware! With helmets and beards at the ready, be prepared for a Viking invasion on Sunday, April 28, at the St George’s Fayre!

Viking helmets and beards are going to be all the rage at this year’s event.

In the weeks building up to the popular annual event young Community Ambassadors from 20Twenty Productions have been taking to the High Street to alert the locals and celebrate this year’s theme of Dragons and Vikings.

Shopkeepers will be invited to join them for Viking photos and share the news on the local social media sites.

Colin Stevens from Market Place, a Creative People and Places project for Fenland and Forest Heath, funded by Arts Council England, said: “When we heard the St George’s Day Fayre team wanted some fun Viking activity in the build-up to the big day we immediately thought of the Community Ambassadors.

“They’re all skilled performers and it will be great to see the pictures they take with local people.”

The 20Twenty Community Ambassador Viking invasion began on the High Street last Tuesday.

The St George’s Fayre is one of four ‘Four Seasons’ events which take place in Fenland’s market towns throughout the year.

It is delivered by Fenland District Council and a committee of volunteers.

It is also supported by March Town Council and sees the town centre closed to traffic and filled with stalls, games and fair rides along High Street and Broad Street.